Instead, job seekers are directed to the careers page of the company website. But the page does not allow candidates to apply for jobs straight from Facebook. There are the requisite videos and photos. Players can gain experience working in a typical Marriott kitchen. The page pulls fans in with its own Facebook game, dubbed My Marriott Hotel. Marriott International, headquartered outside Washington, DC, has a Marriott Jobs and Careers Facebook page that offers job seekers lots of flash and glitz. However, the page doesn’t seem to offer much of an opportunity to engage with recruiters on a personal level. Fans can also subscribe to a career newsletter. The page is streamlined, easy to access and does everything right. The career page is not as media rich as Sodexo’s, but it has videos, photos and engaging career testimonials in narrative form under the Info tab. Additionally, candidates can share job opportunities with friends on Facebook or LinkedIn with a simple click of their mouse. It’s a simple process for job seekers to apply for a job without leaving Facebook. The health, beauty, personal care and home care product company displays all of its job opportunities on its Facebook page. The entire page from top to bottom is expertly leveraged to attract, engage and recruit quality talent.Īmway, one of the world’s largest direct selling businesses, headquartered in Ada, Michigan, recently launched a Facebook Talent Acquisition page and it’s pretty darn good. The innovative Reconnexions program encourages referrals from former employees. There’s a link to the company’s Twitter feed, a careers blog with job-hunting advice, employee testimonials and the opportunity to subscribe to a bi-monthly Career Connections eNewsletter and Talent Community Job Alerts. Secondly, there’s plenty of media rich content, including video, photos and even a company song. What makes Sodexo’s career page special? For one, the company makes it easy for candidates to apply for jobs by making them available on its Facebook page. The company has become so proficient in using social media for branding and talent acquisition, that it won an award in 2009 from the Society for New Communications Research for its innovative use of social media. Sodexo, Inc., a leading provider of quality of life services, headquartered in Gaithersburg, Maryland, certainly knows how to leverage the power of Facebook for its recruiting needs. Let’s look at a few well designed career pages: The handy App, Work For Us makes it easy for companies to post jobs on their Facebook page. And the career opportunities should be available right on the Facebook page, if possible. The more personalized the experience for candidates, the better.
It’s also a smart idea to introduce the talent acquisition team and make them available to answer inquiries about job opportunities. And employees should promptly address questions and comments. Customers and job seekers should be encouraged to participate in the discussion on the Wall, using polls, contests and quizzes. YouTube videos offering employee testimonials and a day-in-a-life of a worker should be front and center. What are some of the best practices for creating and maintaining a company career Facebook page? To entice top talent to a career page, it’s crucial to provide a rich and visually stimulating experience. Candidates can seek out employment opportunities, return to socializing, and resume playing Mafia Wars or Word Challenge without missing a beat. And the best corporate career pages offer a one-stop shopping strategy, by allowing job seekers to apply for jobs without ever leaving Facebook. A recent Jobvite survey found that 48 percent of all job seekers used Facebook to find a job, which goes against the common perception of Facebook as a purely social platform.Ĭompanies are now harnessing the social networking power of Facebook by creating dynamic and interactive career pages to recruit top talent, especially new college graduates and younger workers. Facebook, boasting more than 800 million active users, is fast becoming the go-to social networking portal for recruiting.
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