If you have a planned agenda, give your viewers a breakdown so they know what they’re tuning in for. Give context: Always make sure to introduce yourself. You have three seconds, so make sure you’re ready to go! While you’re live Just tap “What’s on your mind,” select “Live Video,” add a description, and choose your audience. You can go live right from your Newsfeed. Stating the who, what, where, when, and why of your video will increase the likelihood of your Facebook audience clicking to watch, react, comment and share.
Pick a location with good lighting that’s free of any background noise and make sure the camera is positioned to capture a full shot.Ĭatchy description: Make sure you have a clear description of your video. Location: Follow the typical best practices for shooting video. If your connection is weak, Facebook will gray out the “Go Live” button. Wi-Fi works best but if you can’t connect, make sure you have a 4G or LTE connection. How to promote an event: Let your audience know you’ll be broadcasting ahead of time with a simple status update stating the date and time you plan to go live with a promote event on Facebook.Ĭonnectivity: Make sure you have a strong connection before going live. But you’ve got this! Being an entrepreneur, you’re used to being a pioneer and challenging the status quo. Going live for the first time can be a bit daunting. Let’s get started by telling you how to use Facebook for your business with the many things you can do with Facebook Live and the Facebook Live videos. Luckily for you, we’re breaking it all down with best practices, ideas, examples, and common mistakes to avoid before going live. Perhaps you’re thinking, “What am I supposed to do with that? How does this fit in my business? And how will I know if I'm doing it right?” When Facebook launched Facebook Live, a live streaming feature that allows users to engage with their audiences in real-time, the opportunity to engage with leads and customers suddenly blossomed exponentially. As you imagine your fans fully engaged with the Game of Thrones-level plot twists of your live sessions, or at least as obsessed with your how-tos as people remain with Bob Ross' happy little tree videos, you’re confident using Facebook for business is the right next step in your marketing plan.
You may be wondering how to use Facebook for your business with Facebook Live.
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